WooCommerce is free, Shopify starts at $29 per month, so why is Magento so expensive? If that’s a question that’s on your mind, you’re not alone. Many people wonder why Magento costs so much, and in this article we are going to explain why that is.
The truth is, although Magento is often compared to the likes of WooCommerce and Shopify, it’s in a totally different league.
Magento is one of the most powerful e-commerce platforms available on the market and should be compared to the likes of Hybris and Demandware.These CMS platforms are typically used by larger companies such as Adidas, Fred Perry, Ralph Lauren etc. As they require more advanced functionality to handle their needs.
And let’s not forget there’s also Magento 2 Community Edition, which is Open Source and completely free (which is ideal for companies wanting to try before they buy).
When compared to Hybris and Demandware, Magento isn’t overly expensive at all!
Is Magento Worth The Cost?
To many e-commerce stores, Magento is definitely worth paying for. It’s a reliable system that keeps orders coming through 24/7 and allows them to give customers some fairly advanced features. But that doesn’t mean Magento is without its flaws. Here are some of the pros and cons to the platform.
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Benefits Of Magento
One of the main reasons why Magento is worth paying for is that it provides a great user experience for customers visiting your online shop. This is often far superior to other e-commerce platforms that compete with Magento, and should be taken as an important consideration for any business owner that values e-commerce conversion rates.
It is also great when it comes to SEO too, as the platform is pretty much set up and ready to go out of the box. And anything that needs doing to improve your Magento website’s SEO is fairly straightforward.
Finally, Magento is very good for the website admin, as it’s incredibly easy to add, remove and update products on the website.
Negatives Of Magento
The main downside to using Magento for your website is the increased costs incurred when hiring competent developers. The average price of a web developer working on many of the free e-commerce platforms is a lot cheaper than the average price of a Magento developer.
The other negative when it comes to Magento as a e-commerce platform is that it can run rather slow when on a shared server. This isn’t a problem for a larger company as most will have a dedicated server hosting their website, but it can be problematic for small companies with small budgets.
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Summary
In summary, Magento is an incredibly good e-commerce platform for medium to large sized businesses who have money to invest in a platform that won’t let them down. It may not be the best choice for a smaller company as it can get quite costly but the price is almost definitely worth it for most business owners.